Digital work from one shop.

Strategy, design, development, and measurement from one shop. No handoffs between vendors, no guessing what’s working.

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About

Exit ✕

Freyfogle Resources is the digital solutions studio of User Experience Architect Jeffrey Gottwald: independent, Richmond-based, and equally fluent in strategy, design, and development. Twelve years with IBM's Sponsored Real-Time Events team is where those three became a single role instead of three separate hires. We bring in creative and technical specialists as the work demands, scaling to the problem rather than asking the problem to fit the team.

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Expertise

  1. Information Architecture + UX

    How your site or product is organized, so people find what they came for.

    Includes: content audits, sitemaps, user flows, wireframes, usability review.

  2. Interface + Visual Design

    Screens and systems that look deliberate and stay consistent as they grow.

    Includes: UI design in Figma, design systems, landing pages, illustration and motion.

  3. Web Design + Development

    Modern, responsive sites that look sharp on every device and stay fast.

    Includes: responsive layout, performance, accessibility, CMS setup, deployment.

  4. Email + Newsletters

    Email that renders right everywhere and reaches the right people.

    Includes: template design, segmentation, automation, deliverability, A/B testing, campaign reports.

  5. Data Cleanup + Enrichment

    Client, product, inventory, and process data that is accurate, consistent, and ready to use.

    Includes: cleanup, standardization, deduplication, enrichment, validation, migration, HubSpot CRM sync.

  6. Analytics + Measurement

    Knowing what’s working, with numbers you can trust.

    Includes: tracking plans, tag implementation and QA, dashboards, custom reporting.

  7. Data Visualization

    Turning reports nobody reads into a picture people act on.

    Includes: dashboards, report design, charts for decks and web.

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