Freyfogle Resources is a digital studio based in Richmond. Most businesses hire a designer, a developer, and an analytics firm, then pay all three to argue about whose fault it is. We do it all, either one piece or the whole job.
Work with us →Most sites launch, and then somebody asks how it’s doing. Nobody can say. We plan the tracking with the sitemap, so on day one you know who came, what they did, and where they left.
People can’t buy what they can’t find. We organize your site around what they came for.
Includes: content audits, sitemaps, user flows, wireframes, usability review.
Screens that look like someone meant them. And a system that keeps them that way as you grow.
Includes: UI design in Figma, design systems, landing pages, illustration and motion.
Fast sites that work on every phone and pass an accessibility check. Your team can update them without calling us.
Includes: responsive layout, performance, accessibility, CMS setup, deployment.
Email that looks right in every inbox. Sent to people who asked for it.
Includes: template design, segmentation, automation, deliverability, A/B testing, campaign reports.
The spreadsheet everyone is afraid to touch, cleaned up and ready to use. Same goes for your CRM.
Includes: cleanup, standardization, deduplication, enrichment, validation, migration, HubSpot CRM sync.
Know what’s working, with numbers you’d bet the budget on.
Includes: tracking plans, tag implementation and QA, custom reporting.
Reports nobody reads, turned into a chart people act on.
Includes: dashboards, report design, charts for decks and web.
You tell us what’s broken. We tell you straight if we’re the right fit.
One piece or the whole job. Priced before we start.
We bring in specialists when a job needs them. The person you talked to still owns it.
I’m Jeff Gottwald. I trained at the VCU Brandcenter, then joined IBM’s Sponsored Events and Partnerships team in 2015. The roles ran from design to development to measurement. Freyfogle Resources does all of it, out of Richmond. When a job needs more hands, I bring in specialists I trust. The team fits the problem. Not the other way around.